Last updated: June 2026

At The Inspired Market, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or place an order with us.

This policy is in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

The Inspired Market is an online retail store based in the United Kingdom, specialising in pet food, pet treats, and wild birds food. We are the data controller responsible for your personal data.

If you have any questions about this policy or how we handle your data, please contact us via the details at the bottom of this page.

2. What Data We Collect

We may collect and process the following personal data:

  • Identity Data: your name
  • Contact Data: email address, phone number, delivery address, billing address
  • Transaction Data: details of products you have purchased from us
  • Technical Data: IP address, browser type, device information, pages visited
  • Marketing Data: your preferences for receiving marketing communications from us
  • Communications Data: any messages or enquiries you send us

3. How We Collect Your Data

We collect data in the following ways:

  • When you place an order on our website
  • When you create an account or subscribe to our newsletter
  • When you contact us via email, contact form, or live chat
  • Automatically via cookies and analytics tools when you browse our website

4. How We Use Your Data

We use your personal data for the following purposes:

  • To process and fulfil your orders
  • To send order confirmations and delivery updates
  • To respond to your enquiries and provide customer support
  • To send marketing communications (only with your consent)
  • To improve our website and customer experience
  • To comply with our legal obligations

5. Legal Basis for Processing

We process your personal data on the following legal grounds:

  • Contract: to fulfil your order and provide our services
  • Legitimate Interests: to improve our services and prevent fraud
  • Consent: for marketing communications (you can withdraw consent at any time)
  • Legal Obligation: to comply with applicable UK laws

6. Sharing Your Data

We do not sell your personal data to third parties. We may share your data with trusted third parties only where necessary, including:

  • Delivery couriers — to fulfil and deliver your orders
  • Payment processors — to securely process your payments (e.g. Shopify Payments, PayPal, Stripe)
  • Email marketing platforms — if you have opted in to receive marketing emails
  • Analytics providers — to help us understand how our website is used (e.g. Google Analytics)

All third parties are required to handle your data securely and in accordance with UK GDPR.

7. Cookies

Our website uses cookies to improve your browsing experience and analyse website traffic. You can manage your cookie preferences through your browser settings. For more details, please refer to our Cookie Policy.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Order data is typically retained for up to 7 years in line with UK tax regulations.

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right to Access — request a copy of the data we hold about you
  • Right to Rectification — request correction of inaccurate data
  • Right to Erasure — request deletion of your data (‘right to be forgotten’)
  • Right to Restrict Processing — request that we limit how we use your data
  • Right to Data Portability — request a copy of your data in a portable format
  • Right to Object — object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent — withdraw consent for marketing at any time

To exercise any of these rights, please contact us using the details below. We will respond within 30 days.

10. Data Security

We take the security of your personal data seriously. Our website uses SSL encryption to protect data transmitted between your browser and our server. We implement appropriate technical and organisational measures to prevent unauthorised access, loss, or misuse of your data.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

12. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

14. How to Complain

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection authority:

15. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

  • Email: available on our Contact page
  • Contact Form: on our website
  • Live Chat: available during business hours